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Batteries Plus is evolving its customer experience across multiple touchpoints and simplifying its name. The nation’s largest and fastest-growing battery, light bulb, key fob, and phone-repair franchise is undergoing an extensive omnichannel rebranding project called “Project Volt.” Following are highlights of how Batteries Plus is altering the customer experience in its brick-and-mortar stores and on […]

May 26, 2022 // Franchising.com // HARTLAND, Wis. – This weekend marks the beginning of the Federation of Tax Administrator’s (FTA) 2022 State Sales Tax Holidays, and Batteries Plus – the nation’s largest and fastest growing battery, light bulb, key fob, and repair franchise – will be participating. Batteries Plus will aid Floridians who are

Just days away from the official start of Atlantic hurricane season, AccuWeather forecasters brought their seasonal projections to television this week. The one-hour hurricane special on the AccuWeather television network, hosted by Michelle Rotella and Adam Del Rosso, provided further details into the exclusive 2022 Atlantic hurricane season forecast, enlightened viewers on how many storms

HARTLAND, Wis., (May 16, 2022) – In a one-of-a-kind partnership aimed at leaving a lasting impact on local military families who have paid the ultimate price for our freedom, Batteries Plus and Folds of Honor have teamed up to provide much-needed educational scholarships to three local military families. With the goal of honoring the sacrifices

“Replace the claim with the reason” (that lesson comes courtesy of Website Wireframes: See real webpages optimized for marketing conversion). It’s far easier to make empty claims than provide true reasons for customers to buy. Especially if you’re a copywriter, designer, or junior-level brand marketer who doesn’t know a compelling reason the customer should buy.

No stranger to the franchise industry, Detenber comes to Batteries Plus from senior marketing roles with world-class franchise brands such as Wendy’s and Massage Envy. Most recently, Detenber served as Chief Marketing Officer for Artisanal Brewing Ventures (ABV), one of the largest adult beverages holding companies in the U.S. In this role, he led brand

Victor Lewis always encouraged his wife, Audrey, and their kids — Netanya, Victor Jr., and Joshua — to be entrepreneurial. Lewis, a veteran and pastor, saw business ownership as a way to create a family legacy. And on a family trip to Virginia in 2013, an inconvenient delay set Victor’s legacy in motion. The family’s

HARTLAND, Wis., (April 19, 2022) – Batteries Plus, the nation’s largest and fastest-growing battery, light bulb, key fob and phone repair franchise, announced today the hiring of franchise industry veteran Derek Detenber as Chief Marketing and Merchandising Officer in an effort to support the brand’s explosive growth. With decades of consumer marketing experience at world-class

A recent nationwide study of rising rents that includes San Diego County confirms what we’ve already experienced this past year. It’s costly to live here. Indeed, San Diego ranks as one of the most expensive cities in the country for renters, with monthly rates jumping nearly a third over the past year. Full Article >>

Batteries Plus continues to power onward with an expanded presence nationwide. The nation’s largest and fastest-growing light bulb, key fob and phone repair franchise signed agreements in January and February for 15 new franchise units. (Locations at end of article.) Full Article >>