Batteries Plus is evolving its customer experience across multiple touchpoints and simplifying its name.
The nation’s largest and fastest-growing battery, light bulb, key fob, and phone-repair franchise is undergoing an extensive omnichannel rebranding project called “Project Volt.” Following are highlights of how Batteries Plus is altering the customer experience in its brick-and-mortar stores and on its e-commerce site, as well as changes being made to the company’s marketing strategy.