Batteries Plus Rebrands Name. Stores, E-commerce Site


Batteries Plus is evolving its customer experience across multiple touchpoints and simplifying its name.

The nation’s largest and fastest-growing battery, light bulb, key fob, and phone-repair franchise is undergoing an extensive omnichannel rebranding project called “Project Volt.” Following are highlights of how Batteries Plus is altering the customer experience in its brick-and-mortar stores and on its e-commerce site, as well as changes being made to the company’s marketing strategy.

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