Batteries Plus Taps Seasoned Marketing Executive for Key Leadership Role (Derek Detenber)

Derek Detenber

No stranger to the franchise industry, Detenber comes to Batteries Plus from senior marketing roles with world-class franchise brands such as Wendy’s and Massage Envy. Most recently, Detenber served as Chief Marketing Officer for Artisanal Brewing Ventures (ABV), one of the largest adult beverages holding companies in the U.S. In this role, he led brand strategy, new product development and marketing. In his new role at Batteries Plus, Detenber will be responsible for bringing together marketing, category, and merchandising omni-channel strategies to elevate the brand’s public profile, raise awareness, improve the customer experience, and drive profitable sales growth for franchise owners and stores.

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