June 07, 2022 // Franchising.com // HARTLAND, Wis. – Batteries Plus, the nation’s largest and fastest-growing battery, light bulb, key fob, and phone-repair franchise, is evolving its customer experience across multiple touchpoints, further reflecting its forward-thinking, resilience and outstanding store support even amidst a challenging retail climate. In fact, Batteries Plus closed out 2021 with record sales and store growth. The rebranding – called “Project VOLT” – was a result of comprehensive merchandising testing which brought to light the opportunity to update and transform stores to more accurately reflect its customers’ current wants and needs. The enhancements revolutionize the concept’s online and in-store customer experience and more accurately represent consumers’ preferences when it comes to a retail shopping experience.
Batteries Plus Reenergizes In-Store and Online Experience
