Batteries Plus Hires New Marketing and Merchandising Chief as it Plans 115 New Stores

International Franchise Association

HARTLAND, Wis., (April 19, 2022) – Batteries Plus, the nation’s largest and fastest-growing battery, light bulb, key fob and phone repair franchise, announced today the hiring of franchise industry veteran Derek Detenber as Chief Marketing and Merchandising Officer in an effort to support the brand’s explosive growth. With decades of consumer marketing experience at world-class brands such as Wendy’s and Massage Envy, Detenber will lead the brand’s omni-channel marketing team, design, category and merchandising teams.

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