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Batteries Plus Reenergizes In-Store and Online Experience

June 07, 2022 // Franchising.com // HARTLAND, Wis. – Batteries Plus, the nation’s largest and fastest-growing battery, light bulb, key fob, and phone-repair franchise, is evolving its customer experience across multiple touchpoints, further reflecting its forward-thinking, resilience and outstanding store support even amidst a challenging retail climate. In fact, Batteries Plus closed out 2021 with

CSA
Batteries Plus Rebrands Name. Stores, E-commerce Site

Batteries Plus is evolving its customer experience across multiple touchpoints and simplifying its name. The nation’s largest and fastest-growing battery, light bulb, key fob, and phone-repair franchise is undergoing an extensive omnichannel rebranding project called “Project Volt.” Following are highlights of how Batteries Plus is altering the customer experience in its brick-and-mortar stores and on

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Batteries Plus of Florida to Particpate in Tax Holiday for Hurricane Season

May 26, 2022 // Franchising.com // HARTLAND, Wis. – This weekend marks the beginning of the Federation of Tax Administrator’s (FTA) 2022 State Sales Tax Holidays, and Batteries Plus – the nation’s largest and fastest growing battery, light bulb, key fob, and repair franchise – will be participating. Batteries Plus will aid Floridians who are

Hurricane Season
AccuWeather Forcastes Hurricane Season

Just days away from the official start of Atlantic hurricane season, AccuWeather forecasters brought their seasonal projections to television this week. The one-hour hurricane special on the AccuWeather television network, hosted by Michelle Rotella and Adam Del Rosso, provided further details into the exclusive 2022 Atlantic hurricane season forecast, enlightened viewers on how many storms

International Franchise Association
Batteries Plus and Folds of Honor Partner on Scholarships

HARTLAND, Wis., (May 16, 2022) – In a one-of-a-kind partnership aimed at leaving a lasting impact on local military families who have paid the ultimate price for our freedom, Batteries Plus and Folds of Honor have teamed up to provide much-needed educational scholarships to three local military families. With the goal of honoring the sacrifices

Batteries Plus Podcast Banner
Episode #15: World Class Consumer & Retail Brands

“Replace the claim with the reason” (that lesson comes courtesy of Website Wireframes: See real webpages optimized for marketing conversion). It’s far easier to make empty claims than provide true reasons for customers to buy. Especially if you’re a copywriter, designer, or junior-level brand marketer who doesn’t know a compelling reason the customer should buy.

Derek Detenber
Batteries Plus Taps Seasoned Marketing Executive for Key Leadership Role (Derek Detenber)

No stranger to the franchise industry, Detenber comes to Batteries Plus from senior marketing roles with world-class franchise brands such as Wendy’s and Massage Envy. Most recently, Detenber served as Chief Marketing Officer for Artisanal Brewing Ventures (ABV), one of the largest adult beverages holding companies in the U.S. In this role, he led brand

International Franchise Association
Batteries Plus Hires New Marketing and Merchandising Chief as it Plans 115 New Stores

HARTLAND, Wis., (April 19, 2022) – Batteries Plus, the nation’s largest and fastest-growing battery, light bulb, key fob and phone repair franchise, announced today the hiring of franchise industry veteran Derek Detenber as Chief Marketing and Merchandising Officer in an effort to support the brand’s explosive growth. With decades of consumer marketing experience at world-class

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