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As the need for renewable energy sources rises, traditional companies like Batteries Plus are working to keep up. “Over the last year or so, we’ve been looking at things that could potentially set us apart in the future,” said Derek Detenber, chief marketing and merchandising officer for the Hartland, Wisconsin-based company. Batteries Plus partnered with Goal Zero, maker

New England’s cold winters are chasing some residents away, but they’re a draw for a national franchise retail chain looking to open 10 or more stores in Hartford in the next few years as demand rises for stored energy. Batteries Plus, a repair franchise and retailer of batteries, light bulbs and key fobs, has announced

Asa part of our series about the future of retail, I had the pleasure of interviewing Derek Detenber. Derek Detenber, Chief Marketing and Merchandising Officer at Batteries Plus is a franchise industry veteran with decades of consumer marketing experience at world-class brands such as Wendy’s and Massage Envy. In his current role at Batteries Plus, Detenber

Startups usually start with a small cohort of close colleagues. But what happens when you add a bunch of new people into this close cohort? How do you maintain the company culture? In addition, what is needed to successfully scale a business to increase market share or to increase offerings? How can a small startup

Remember when Walkmans, pagers and Game Boys were the hot new technology? Think about how camcorders, answering machines and cordless phones transformed office workplaces and homes across the country – amazing, right? Full Article >>

HARTLAND, Wis., (July 28, 2022) – After having been riddled by economic disruptions on a near-constant basis for the past two years, experts anticipate the struggles of the American marketplace to come to a head in the very near future. And while expectations for a possible recession appear to be rising by the day, a

Batteries Plus is tapping a franchise industry veteran to fill a new c-suite position focused on lifecycle support. The specialty retailer of batteries, lights bulbs, key fobs and phone repair is hiring Hugh Robertson as director of exit strategy support. In his new role, Robertson will educate, advise, and assist Batteries Plus franchisees with their

HARTLAND, Wis., (JULY 12, 2022) – Batteries Plus, the nation’s largest and fastest-growing battery, light bulb, key fob and phone repair franchise, entered into the year utilizing the expertise and forward-thinking strategy that lead to system-wide success in 2021. And while many may have considered surpassing the metrics of a record-breaking year for the franchise

Hartland, Wis. — In the past 3 months, Batteries Plus has signed franchise deals for 19 new locations throughout the country. This places the brand at 37 signed agreements and 18 total openings for 2022 thus far. The company projects to have over 740 units in full operation by year end, with approximately 60 units