This Veteran’s Day, we’re proud to spotlight Damaso Quezada, a multi-unit Batteries Plus franchisee whose journey from U.S. Army mechanic to entrepreneur embodies dedication and expertise. Leveraging his technical background and passion for power systems, Damaso transitioned from military service to corporate roles and eventually into franchise ownership with Batteries Plus. Today, his commitment fuels a thriving multi-unit business that supports communities throughout North Florida.
Building a Foundation Rooted in Service and Business
After dedicating years to the military, specializing in electromechanics and power generation, Damaso set his sights on the business world. His post-military career began as an SBA business development specialist, where he empowered fellow veterans to launch their own businesses. “I supported over 30 companies, handling everything from contracting to consulting,” he recalls. This role not only honed his business acumen but also deepened his understanding of the unique challenges veterans face when transitioning to civilian life.
Eager to expand his skill set, Damaso ventured into project management with a UK-based company, overseeing large-scale equipment maintenance projects across Florida. “Managing projects on kitchen equipment, forklifts, and other power-driven machinery allowed me to build on my technical expertise,” he explains.
Finding the Perfect Fit with Batteries Plus
Damaso’s entrepreneurial spirit led him to explore various franchising opportunities. Initially considering QSR franchises, he quickly realized that aligning his entrepreneurial goals with his technical background would be a natural fit. “With my experience in batteries and power systems, Batteries Plus felt like the perfect opportunity,” he said. His frequent interactions with the brand during his previous roles had already established a connection, making the decision a no-brainer.
Today, Damaso proudly owns and operates six Batteries Plus stores across North Florida, including four in Jacksonville and additional locations in Palm Coast and St. Augustine.
Leveraging Unparalleled Support and Collaboration
A key element of Damaso’s success has been the robust support from the Batteries Plus franchise team. “They provided me with a team that’s been instrumental from day one. When you join a franchise like Batteries Plus, you’re not just buying a business; you’re gaining a family dedicated to your success.”
This collaborative relationship allows Damaso to contribute his ideas while benefiting from the franchisor’s expertise. “Everything is set and ready, which lets me focus on growth and execution,” said Damaso. The proven systems and ongoing support have empowered him to navigate the challenges of business ownership with confidence.
Business Values Rooted in Family and Service
Inspired by his father’s entrepreneurial spirit and his own military background, Damaso’s business philosophy centers on hard work, teamwork, and integrity. “Growing up, I saw the value of dedication and putting people first,” he said. In his stores, he prioritizes both customers and employees, believing they are the backbone of any successful business.
Applying Lean Six Sigma principles, Damaso ensures his stores are well-organized and stocked with the products customers need. “I treat my employees the same way I treat my customers—by giving them the tools to succeed,” he explains. This approach fosters a motivated team committed to excellence and exceptional customer service.
Overcoming Challenges and Giving Back to the Community
Like many entrepreneurs, Damaso faces challenges, particularly in hiring. “Finding people who are eager to grow and push themselves is a common hurdle, but I remain committed to building the right team,” he said. His dedication to customer satisfaction often means going above and beyond, especially regarding warranties. “If a battery has issues, I replace it—no hassle. It’s about building trust and ensuring customers feel valued,” he shares.
Damaso’s commitment to service extends beyond his business. This year, he joined the Toys for Tots campaign for the first time, eager to make a positive impact in his community. “I’m excited to give back and make a difference,” he says.
Viewing his business as a long-term investment, Damaso plans for continued growth and expansion. His future goals revolve around building a solid team and supporting their professional development. “The aim is to expand the business while ensuring my team has every opportunity to succeed,” he shared.
Embrace Your Entrepreneurial Journey with Batteries Plus
Damaso’s inspiring journey from military service to successful franchisee showcases the possibilities that arise when passion meets opportunity. Batteries Plus offers a proven business model, comprehensive support, and a community that feels like family—ideal for entrepreneurs seeking a rewarding opportunity.