From Green Bay to Dallas, football fans are known for their passion and loyalty. This season, Batteries Plus is tapping into that energy with two powerhouse partnerships designed to make battery recycling easier, more engaging, and more impactful than ever before.
By teaming up with the Green Bay Packers and the Dallas Cowboys, Batteries Plus is uniting two of the NFL’s most iconic fan bases around a shared mission: protecting the environment, securing America’s supply of critical minerals, and showing how simple it is to recycle used batteries at a local store!
Recycling Meets Fandom
Through contests, giveaways, and game-day activations, fans in Wisconsin, Texas, and beyond can score unforgettable prizes while making a lasting difference.
Packers fans who recycle at any of Wisconsin’s 28 Batteries Plus locations will be entered to win tickets, sideline passes, autographed gear, and even the chance to deliver the official game ball at Lambeau Field.
Cowboys Nation will see equally big opportunities: fans who recycle batteries at participating stores in Texas, Oklahoma, and surrounding areas are entered to win tickets, merchandise, and the Ultimate Cowboys Fan Experience, which includes airfare, hotel, pregame sideline passes, and a behind-the-scenes tour of The Star in Frisco.
For fans, this is a win-win: recycle batteries, help the planet, and get rewarded with access to the teams they love.
Building Momentum, Driving Impact
These partnerships are about creating real change. In the inaugural Packers season partnership in 2024, recycling volumes in Wisconsin doubled, with an additional 100,000 pounds of batteries kept out of landfills and repurposed for second-life applications. Awareness rose just as sharply, with surveys showing fan perception of recycling as “easy to do” growing from 28% to 57% in just one season!
With the Cowboys partnership now added to the playbook, Batteries Plus expects to multiply that momentum. With millions of fans tuning in weekly, the opportunity to reshape recycling habits nationwide is bigger than ever.
Why It Matters
Batteries power almost everything in our daily lives, from phones and laptops, to vehicles, power tools, and more. Most of these devices use lithium-ion batteries made of limited resources like lithium, cobalt, and nickel. Improper disposal means losing those valuable minerals and risking fires in waste facilities.
Recycling changes the equation. Each year, Batteries Plus recycles more than 52 million pounds of batteries, keeping critical materials in circulation and reducing reliance on foreign supply chains. With the help of partners like the Packers and Cowboys, that number will only continue to grow.
A Win for Franchisees
For current and future Batteries Plus franchise owners, these partnerships deliver far more than brand visibility. They drive customer traffic into stores, build local engagement, and position franchisees as trusted community leaders on an important environmental issue.
By associating with two of the NFL’s most beloved teams, franchisees benefit from national credibility and local loyalty, whether it’s a fan dropping by to recycle batteries for a chance at sideline passes, or a family learning they can safely recycle their rechargeable batteries down the street.
“Cowboys [and Packers] fans are some of the most passionate in the world, and if we can inspire even a fraction of that loyalty to carry over into changed recycling habits, the impact could be enormous,” said Scott Williams, CEO of Batteries Plus. “We’re proving that fandom can fuel real change for America’s energy future.”
Powered by Community, Built for the Future
With more than 730 locally owned locations nationwide, Batteries Plus franchisees are uniquely positioned to make recycling simple and accessible. Backed by national partnerships, proven recycling expertise, and a mission-driven brand, every location becomes part of the solution to one of today’s most pressing environmental challenges.
As the Packers and Cowboys take the field this season, Batteries Plus will be on the sidelines driving awareness, inspiring action, and proving that when communities come together, even the smallest act (like dropping off a used battery), can power a brighter future.
Learn more about battery recycling, participating locations, and franchise opportunities at www.batteriesplusfranchise.com/.