Physical Retail Drives Batteries Plus’ Explosive Growth

Physical Retail Drives Batteries Plus' Explosive Growth

Editor-in-Chief Joe Keenan interviews Joe Malmuth, vice president of franchise development and relations at Batteries Plus, a leading omnichannel retailer of batteries, specialty light bulbs, and phone repair services for the direct-to-consumer and commercial channels.

Malmuth discusses the 33-year evolution of the Batteries Plus business, his career journey to his current role, and how he stayed connected with his franchisees during the COVID-19 pandemic.

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