Batteries Plus Wraps PlusCon 2025 with High-Energy of Its First-Ever Plus Games Champion

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For the first time in five years, we brought our full franchise system together for a true convention experience, and we brought it BIG. While our Sales Achievement event continues to celebrate performance each year, this year’s gathering took things to the next level with PlusCon: a high-energy, all-in experience designed to inspire, connect, and set the course for the future of Batteries Plus.

Introducing PlusCon…
PlusCon is a reimagined franchising convention designed to be more than just breakout sessions and PowerPoints. With a healthy dose of competition, connection, and celebration, PlusCon wasn’t just a meeting; it was a movement.

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A Convention Unlike Any Other

The big highlight of this year’s PlusCon? The Plus Games. This was a year-long, gamified challenge that encouraged franchisees to go all-in on training, sales, and performance. From the moment the competition launched in October of 2024, store teams across the Batteries Plus system began working hard to climb the leaderboard.

“We knew we had to break the mold of a typical franchise convention and spark some new excitement within our system,” said Joe Malmuth, Chief Development Officer at Batteries Plus. “The result was franchisee and store associate engagement even beyond anything we expected.”

The Plus Games brought friendly competition and excitement in the months leading up to PlusCon, building momentum that carried into an action-packed event featuring dynamic general sessions, collaborative breakouts, a high-energy trade show, and the unveiling of Batteries Plus’ new branding campaign: Experts In Charge, a celebration of the knowledge and commitment teams bring to every customer interaction.

Meet the Plus Games Champions

After six months of competition, it all came down to the Final Four, who went head-to- head during PlusCon in Las Vegas. In a high-stakes, high-energy showdown, Frank Meier and his team from Glen Ellyn, Illinois, emerged victorious, taking the crown as the inaugural Plus Games champions. Coming in a close second were Richard and Kelli Epps and their dedicated crew from Largo Spring Hill, Florida, proving that the spirit of friendly competition is alive and well at Batteries Plus!

The Power of Gamification by the Numbers

This wasn’t just a feel-good competition. It delivered results. Stores were measured on key performance metrics such as key fob sales, flashlight sales, total sale, and more.

Here’s a snapshot of what that looked like:

  • Top three quartile stores saw median total sales growth of 5.9% — 7.4% from October 2024 through January 2025 (compared to the same period the year prior).
  • Top-performing stores also achieved a 12.3% median increase in key fob sales year-over-year during the competition.

“The sales lift we witnessed across our top-performing stores is a testament to what’s possible with a motivated, aligned, and focused franchise system,” said Jon Sica, Chief Operating Officer. “By gamifying essential training and sales goals, the Plus Games ensures our franchisees and their teams are well-equipped to deliver exceptional customer experiences, further reinforcing our brand’s ongoing commitment to operational excellence.”

Looking Ahead

With nearly 40 years of experience and a growing network of 730+ stores, Batteries Plus continues to lead the way in specialty power solutions. The Plus Games are just one more example of how the brand is evolving to meet the needs of its franchisees, and empowering them to succeed along the way.

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