Three Ways to Enjoy Successful Retail Franchise Marketing of Your Batteries Plus Store
When you become part of the Batteries Plus family of franchisees, you can count on our training and support to help you grow your business, including our in-house marketing efforts on your behalf. Still, in many ways, it’ll be up to you to create a retail franchise marketing plan that’ll get the word out about your franchise and everything it has to offer in the way of technology and services. There are lots of effective marketing methods, and many of them can be personally satisfying. Here, we’ll look at three of them.
Become Engaged with Your Community
When it comes to successful battery store franchise marketing, one of the best places to start is right in your own backyard. A business owner who is involved in their community not only does themselves good but their business as well. Think about ways in which to give back — sponsor a little league team, start a charity drive, employ veteran and first responder discounts — these are just some of the ways you can boost your community and your franchise’s presence in it.
Another great way to do so is to join your local Chamber of Commerce. Smart business owners make it a point to join them because of the opportunities they provide to meet new faces, chat with community members, and converse with other business owners. Meeting members of your community, sharing stories and experiences with them, and letting them know your Batteries Plus store is there to provide important goods and services is a very effective way to market your franchise — and it can be fun, too!
Take Advantage of Technology
Social media platforms like Facebook, Instagram, and Twitter are great tools you can use to reach your customers and tell them more about who you are and how your Batteries Plus franchise is serving your community. The good news is, our corporate team manages social media for all our franchisees, and you can always reach out to us for any local content you’d like posted about your store. You can also use your personal accounts to announce updates to your inventory, run contests, and celebrate employees. Social media accounts are free to set up and have the potential to reach millions of people, so it makes a lot of good sense to harness the power of social media as part of your Batteries Plus marketing plan.
Focus on the Customer Experience
You can’t overestimate the power of a friendly smile or handshake. The truth is, customer service is the single most important marketing tool available to you — and best of all, it’s free and easy!
Customer service is essential to any business because paying attention to the customer experience generates positive word of mouth — something you simply can’t buy. When your customers leave satisfied and feel as if they’ve been taken care of by friendly and responsive staff and management, they’re bound to share their positive experiences with others. That can go an incredibly long way toward growing your franchise!
These are just a few ways to think about retail franchise marketing. To find out about the kind of marketing support we offer our franchisees, get in touch today!