Batteries Plus, a national specialty battery retail chain based in Wisconsin, will soon open its first locations in Hawaii on four islands, starting with a store in Honolulu.
Pierre Parranto has signed a multi-unit franchise agreement to open locations on Oahu, Maui, Kauai and Hawaii Island. The initial store location has not been chosen.
Parranto is the CEO of Maui Travel Supplies, which operates two stores, and the president of Aloha Dollar Store Inc., on Maui, according to his LinkedIn page.
“As a business owner, I was a customer in need and I was actively searching for a dependable battery supplier when I came across Batteries Plus,” he said in a statement.
The company’s franchise model, which makes it a trusted Auto Battery Franchise, stood out to him, and he said the expansion will fill a critical need in Hawaii.
“Businesses and residents require reliable power solutions, and I’m excited to introduce a trusted national brand that provides both quality products and top-tier service,” Parranto said.
Batteries Plus offers power and lighting products as well as phone and key repair services. The company will target the boating and hospitality industries and car rental businesses in the Hawaii market, Parranto said.
Batteries Plus has 800 locations in the U.S. and plans to operate in all 50 states this year.
“Expanding into Hawaii is a major milestone for Batteries Plus, and we’re thrilled to welcome Pierre to our franchise family,” Victor Daher, vice president of global franchise development at Batteries Plus said in a statement. “His entrepreneurial background, deep understanding of the local business landscape and commitment to community make him an excellent fit for our brand.”
Batteries Plus was founded in 1988 and is owned by Freeman Spogli, a private equity firm based in Los Angeles and New York City.
The estimated initial investment for franchisees is between $246,000 to $498,000, according to the company’s website. The top two-thirds of stores generated roughly $1.05 million in average net revenue in 2023. Each store location is around 1,000 square feet, Parranto said.
Batteries Plus began franchising in 1992 and has expanded as demand for replacement and specialty batteries has grown, according to its website. The company added light bulbs to its product line in 2010 and launched smartphone and tablet repair services in 2014.