Choosing the Right Location for Your Batteries Plus Franchise

Uniformed Batteries Plus Franchise Owners posing for pics

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One of the things to open a franchise store is to find the right location. That’s why Batteries Plus has its own Real Estate team to help assist new franchisees in locating the best possible site for their new store. Today, we’ll walk through the site selection process, dive into what characteristics make up the ideal Batteries Plus location, and take a closer look at how our real estate team uses mobility data to set our franchisees up for success.

How Can You Find The Best Location To Open a Franchise Store?

Selecting the site for your future business can be a daunting task. Fortunately, Batteries Plus is with you every step of the way to help ensure you’re prepared for this crucial task. Within two days of signing your franchise agreement, a member of our Real Estate team will contact you and educate you on the site selection process.

Your real estate manager will connect you with a local brokerage service to help you navigate the real estate market. Once you have a list of potential sites, Batteries Plus will travel to your market and visit each of them with you.

batteries plus franchise grand opening

How Do I Choose a Good Franchise Location?

So, what traits make for an ideal Batteries Plus location? The real estate team continually compiles and analyzes data to determine the important site characteristics for your success. Two of the most critical traits are accessibility and visibility.

Jason Moss, Vice President of Store Development and Training at Batteries Plus, explained, “When people shop at Batteries Plus, they want convenience, they want to be able to get what they need efficiently, and so, our real estate needs to reflect that.”

An adequate amount of parking is also crucial. Since Batteries Plus performs battery testing and installation, it’s important to have enough space to provide technicians with easy access to customers’ vehicles. When asked what makes for the best site, Jason Moss said, “An older stand-alone building with great visibility and great access; we have a lot of success with that.”

batteries plus franchise grand opening

What is Mobility Data?

In addition to site locations, the Batteries Plus Real Estate team also uses mobility data to help gauge a potential site’s accessibility to retail customers, as well as potential commercial clients.

The Real Estate team analyzes this data to understand where potential customers live, compared to where they shop to evaluate how local traffic flows.

Jason Moss said, “We can use that mobility data even to determine that a store two-tenths of a mile away is going to make a difference because our customers are going to be passing that way in their normal route of traffic.”

Take Control of Your Future And Open a Franchise Store With Batteries Plus

Our Real Estate team is just one of the many support systems Batteries Plus offers. Are you interested in owning a Batteries Plus of your own? Reach out to us today. One of our representatives will contact you to answer all of your questions and help you determine if owning your own franchise is the right fit for you. 

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