Why Batteries Plus is a Recession-Resilient Investment Opportunity

Batteries Plus Franchise Store
2022 has been a year of many surprises, to say the least—some good, some bad. With a possible recession on the horizon, many entrepreneurs and business owners are anxious about what the future will bring.

If you’re looking for a way to diversify your portfolio, consider Batteries Plus. For over 30 years, Batteries Plus has provided a stable franchise investment, with a proven track record of riding out volatility. In fact, at the end of our second quarter for 2022, we surpassed our already ambitious goals for the first half of the year, with 18 openings and 37 signed agreements underway. We’ve broken ground in new territories for our brand, such as Vermont and Long Island, and opened stores from California to Pennsylvania.

So how did we do it? The same four qualities that made the first half of 2022 such a success are the same qualities that will keep us buoyant throughout any future recession to come.

Batteries Plus Franchises Provide a Necessity to Its Customer Base

Batteries Plus franchises don’t just provide something our customers want—we’re providing a need in our increasingly tech-dependent world. The service we offer to our customers is not a luxury, no matter how tight the purse strings might be drawn. People have to keep their vehicles and technology powered, and our franchisees make it possible for their customers to do so at an affordable price.

Furthermore, each of our Batteries Plus locations becomes an integral focus of their communities. Our franchisees can provide generator and battery power when natural disasters and emergencies strike. To our franchisees’ customers, we’re not just a tech retailer: we’re a crucial, sometimes life-saving, resource.

Batteries Plus is Committed to Supporting Our Franchisees

One of the most attractive aspects of franchising for many franchisees is the ability to work for yourself, but not by yourself. At Batteries Plus, we take that tenet very seriously and provide unparalleled franchisor support to each franchisee. Starting from our training program, we make sure all franchisees and employees have practical education on how to do everything from opening their store to repairing a phone screen.

Franchisees will also receive support as they strategize how to maximize profitability, best practices for staffing and even help decide the best hours of operation. Our support is ongoing, with each Batteries Plus franchisee receiving their own team on the corporate side to guide success.

Batteries Plus is Adaptable

Our products and services are adaptable by nature. As technology evolves, so does Batteries Plus, and our continuous, consistent training makes it possible for all franchisees and employees to keep up. One of the ways we stay ahead of the curve is through our partnerships with name brands like Duracell and X2Power, which are top-of-the-line products.

Being able to change with the times is one of the most critical aspects of our business that makes us a reliable choice for prospective franchisees. As a technology and battery focused retail franchise, our products and services are equipped to keep pace as technology changes.

Batteries Plus Won’t Be Slowing Down Anytime Soon

As we look toward the future, obstacles may surface, but it’s nothing we haven’t faced before. We’ve been in operation since 1988 and started franchising in 1992—that’s more than 30 years of experience running a business that has only grown over time. We’ve remained profitable through multiple recessions and we’re more than capable of guiding franchisees through whatever comes next.

Have you been looking for a franchise opportunity with a brand you can rely on? Read more about why 2022 is the year to open a Batteries Plus franchise here

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