Headshot of Scott Williams

Scott Williams

Chief Executive Officer

Scott is a highly accomplished executive with over 25 years in retail and e-commerce, who joined Batteries Plus as the company’s CEO in January of 2019. Scott was selected due to his perfect combination of experience, expertise and vision. Prior to Batteries Plus, Scott held a number of positions at Cabella’s, including President of Cabela’s Inc., Executive Vice President and Chief Commercial Officer. During his six-year tenure, Scott’s achievements included driving significant results by improving retail operations, revamping marketing, as well as many others. Prior to Cabela’s, he held senior management positions with Fanatics, Samsclub.com, and OfficeMax.

“As folks look at our Franchising opportunity, I want them to know several things. First of all, I joined this organization thinking about growth, thinking about high-level customer service, and thinking about making our franchise owner network very successful. We’ve consistently been able to invest in the business, we’ve consistently been able to roll out new product categories and new services and be able to evolve the brand. I want them to know that is going to continue in the future. We see the opportunity to go from 740 stores to 800, 900, 1000, with opportunities that bring us more and more coverage, more and more success for multi-unit franchisees and more and more buying power to bring increased margin and profitability to the franchise owner.”